{"id":18116,"date":"2026-03-26T15:33:53","date_gmt":"2026-03-26T14:33:53","guid":{"rendered":"https:\/\/www.compotedeprod.com\/?p=18116"},"modified":"2026-03-26T15:36:34","modified_gmt":"2026-03-26T14:36:34","slug":"comprendre-le-metier-de-developpeur-marketing-au-sein-dun-theatre-2","status":"publish","type":"post","link":"https:\/\/www.compotedeprod.com\/?p=18116","title":{"rendered":"Comprendre le m\u00e9tier de d\u00e9veloppeur marketing au sein d’un th\u00e9\u00e2tre"},"content":{"rendered":"

Comprendre le m\u00e9tier de d\u00e9veloppeur marketing au sein d’un th\u00e9\u00e2tre – Rencontre avec B\u00e9r\u00e9nice Renaudie<\/h1>\n

B\u00e9r\u00e9nice est responsable Diffusion Marketing et Partenariats pour Madam Productions. Son r\u00f4le est essentiel, tant pour le fonctionnement d’un th\u00e9\u00e2tre que pour une compagnie de production. Pour en savoir davantage sur ses missions, nous lui avons pos\u00e9 quelques questions.<\/p>\n

Peux-tu te pr\u00e9senter, et nous parler de ton parcours professionnel ? Comment es-tu arriv\u00e9e au m\u00e9tier de d\u00e9veloppeur marketing dans le secteur culturel ?<\/p>\n

B\u00e9r\u00e9nice Renaudie, j’ai 46 ans, je suis maman d’un petit gar\u00e7on de 3 ans. Je pr\u00e9cise car concilier mes deux vies, professionnelle et personnelle, n’est pas toujours simple dans ce secteur qui demande une pr\u00e9sence r\u00e9guli\u00e8re le soir et le week-end, en plus d’une journ\u00e9e de travail classique.<\/p>\n

Apr\u00e8s des \u00e9tudes en communication et marketing, j’ai d\u00e9but\u00e9 il y a 20 ans dans la vente d’espaces publicitaires. Il y a 10 ans, j’ai pris un virage vers le spectacle, gr\u00e2ce \u00e0 une opportunit\u00e9 et une jolie rencontre. J’\u00e9tais en qu\u00eate de sens, je ressentais le besoin de faire autre chose. C’est l\u00e0 que j’ai d\u00e9velopp\u00e9 un go\u00fbt et une admiration pour les artisans du spectacle. Depuis peu, je me suis lanc\u00e9e \u00e0 mon compte en tant que consultante marketing\/partenariat, production ex\u00e9cutive et diffusion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comprendre le m\u00e9tier de d\u00e9veloppeur marketing au sein d’un th\u00e9\u00e2tre […]<\/p>\n","protected":false},"author":8,"featured_media":18118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nComprendre le m\u00e9tier de d\u00e9veloppeur marketing au sein d'un th\u00e9\u00e2tre - Compote de Prod<\/title>\n<meta name=\"description\" content=\"B\u00e9r\u00e9nice est responsable Diffusion Marketing et Partenariats pour Madam Productions. 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