{"id":16255,"date":"2024-01-12T23:33:18","date_gmt":"2024-01-12T22:33:18","guid":{"rendered":"https:\/\/www.compotedeprod.com\/?p=16255"},"modified":"2024-03-05T16:30:02","modified_gmt":"2024-03-05T15:30:02","slug":"comment-calculer-le-prix-des-places-dun-spectacle","status":"publish","type":"post","link":"https:\/\/www.compotedeprod.com\/?p=16255","title":{"rendered":"Comment calculer le prix des places d\u2019un spectacle ?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Pour vos futurs spectateur.ice.s, une sortie au th\u00e9\u00e2tre va \u00eatre <strong>compar\u00e9e \u00e0 d\u2019autres sorties culturelles potentielles<\/strong> : une s\u00e9ance de cin\u00e9ma, un restaurant, une exposition\u2026 La comparaison va \u00e9videmment se faire sur le sujet trait\u00e9, l\u2019exp\u00e9rience potentielle, l\u2019humeur et\u2026 <strong>le prix<\/strong> ! Il est donc essentiel de trouver un <strong>juste milieu<\/strong> entre vos <strong>besoins budg\u00e9taires<\/strong>, la <strong>sant\u00e9 \u00e9conomique du milieu th\u00e9\u00e2tral<\/strong> et le <strong>pouvoir d\u2019achat des spectateur.ice.s<\/strong>. C\u2019est ce que nous allons voir dans cet article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pr\u00e9ambule, sachez que c\u2019est le <a href=\"https:\/\/www.compotedeprod.com\/2023\/11\/20\/quels-contrats-passes-avec-une-salle-de-spectacle-lorsquon-est-une-compagnie\/\">type de contrat sign\u00e9 entre une salle de spectacle et une compagnie<\/a>\u00a0qui fixera qui de la compagnie ou l\u2019organisateur <strong>aura la main sur le prix des places<\/strong>. Par exemple, si vous signez un contrat de cession avec une salle, c\u2019est l\u2019organisateur qui sera responsable des tarifs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le cas o\u00f9 vous \u00eates responsable de la fixation du prix, deux approches doivent converger.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h2><strong>1 &#8211; Quels sont les tarifs dont j\u2019ai besoin pour que mon exploitation soit viable ?<\/strong><\/h2>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Lorsque vous avez \u00e9tabli le budget d\u2019exploitation de votre spectacle, il a fallu mettre des recettes en face des d\u00e9penses. Au-del\u00e0 des potentielles aides et subventions, <strong>la billetterie doit constituer une partie non n\u00e9gligeable de vos revenus<\/strong>. En fonction de la <strong>jauge de la salle<\/strong>, du potentiel de <strong>notori\u00e9t\u00e9 de votre pi\u00e8ce<\/strong> et de la<strong> renomm\u00e9e du th\u00e9\u00e2tr<\/strong>e, vous pouvez vous donner un <strong>objectif de remplissage<\/strong> et un <strong>prix de vente moyen du billet<\/strong> afin d\u2019\u00e9quilibrer votre budget. Une fois que vous avez pos\u00e9 ces \u00e9l\u00e9ments sur le papier, il sera int\u00e9ressant de se poser les questions suivantes :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>O\u00f9 se situe le prix moyen de la place en comparaison \u00e0 des spectacles ou des lieux de diffusion similaires ?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ai-je bien pris en compte les frais qui vont s\u2019appliquer au prix pay\u00e9 par les spectateur.ice.s ?<\/strong> Car ils sont nombreux : TVA, droits d\u2019auteur et droits voisins, droit de garde et frais de billetterie pris par le th\u00e9\u00e2tre, etc\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 demander au th\u00e9\u00e2tre un mod\u00e8le de compte-rendu de billetterie pour voir les frais qui sont appliqu\u00e9s dans le d\u00e9tail.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si tout cela vous semble coh\u00e9rent, vous pouvez passer \u00e0 l\u2019\u00e9tape suivante.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><h2><b>2 &#8211; <\/b><strong>Comment ajuster le prix final pour les spectateur.ice.s ?<\/strong><\/h2>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Nous avons vu que vous aviez fix\u00e9 un objectif de prix de vente moyen. Imaginons qu\u2019il soit de <strong>20\u20ac<\/strong>, alors a priori chaque spectateur.ice individuellement ne va pas payer sa place exactement 20\u20ac. <strong>C\u2019est le moment o\u00f9 vous pouvez d\u00e9cliner une grille de prix d\u00e9taill\u00e9e<\/strong>. Elle va d\u00e9pendre de plusieurs facteurs :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Existe-t-il plusieurs cat\u00e9gories de si\u00e8ges dans le th\u00e9\u00e2tre ?<\/strong> (carr\u00e9 Or, cat\u00e9gorie 1, 2 3\u2026). Ce n\u2019est \u00e9videmment pas obligatoire mais il est bon de penser l\u2019exp\u00e9rience propos\u00e9e : une place au fond de la salle derri\u00e8re un poteau ne correspondra peut-\u00eatre pas au m\u00eame prix qu\u2019une place au centre au 6\u00e8me rang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Souhaitez-vous d\u00e9finir des cat\u00e9gories de spectateur.ice.s pouvant b\u00e9n\u00e9ficier automatiquement d\u2019un tarif r\u00e9duit ?<\/strong> Les enfants s\u2019il s\u2019agit d\u2019un spectacle jeune public par exemple, les personnes touchant le ch\u00f4mage, les jeunes de moins de 26 ans, les retrait\u00e9.e.s, les habitant.e.s du quartier\u2026 Ces tarifs permettront d\u2019encourager la sortie th\u00e9\u00e2trale en la rendant plus accessible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Selon les pr\u00e9visions de remplissage de votre salle de spectacle<\/strong>, pour booster les ventes et offrir une visibilit\u00e9 \u00e0 votre spectacle sur les sites de billetterie (fnac, billetreduc, ticketac, starter+) vous pouvez \u00e9galement mettre en place des op\u00e9rations de promotions ponctuelles.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un conseil : <strong>\u00e9vitez les campagnes de r\u00e9ductions courant sur toute la dur\u00e9e de l\u2019exploitation.<\/strong> Il est important que l\u2019offre puisse \u00eatre per\u00e7ue comme <strong>exceptionnelle<\/strong> par les spectateur.ice.s, et sold\u00e9e par l\u2019impression d\u2019avoir fait une bonne affaire. (et non pas que le spectacle soit vu comme \u201cbrad\u00e9\u201d pendant toute la dur\u00e9e de l\u2019exploitation)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enfin, et comme extension de ces promotions, <strong>vous pouvez proposer \u00e0 ces sites de r\u00e9servations des partenariats cibl\u00e9s<\/strong>, comme par exemple des mises en avant contre des r\u00e9ductions exceptionnelles ou encore investir dans une banni\u00e8re de publicit\u00e9 contre des mises en avant compl\u00e9mentaires. Cela peut \u00eatre tr\u00e8s utile sur des p\u00e9riodes particuli\u00e8res, comme par exemple les vacances scolaires pour les spectacles jeune public.<\/span><\/li>\n<\/ul>\n<p><strong>L\u2019ensemble de cette strat\u00e9gie de billetterie doit \u00eatre r\u00e9fl\u00e9chi bien en amont de la premi\u00e8re du spectacle car il est pr\u00e9f\u00e9rable que la mise en vente des places se fasse le plus t\u00f4t possible.<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 nous contacter si vous souhaitez vous faire accompagner par Compote de Prod pour la production de votre spectacle !<\/span><\/em><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sharing-box fusion-sharing-box-1\" style=\"background-color:#f6f6f6;margin-top:60px;\" data-title=\"Comment calculer le prix des places d\u2019un spectacle ?\" data-description=\"Pour vos futurs spectateur.ice.s, une sortie au th\u00e9\u00e2tre va \u00eatre compar\u00e9e \u00e0 d\u2019autres sorties culturelles potentielles : une s\u00e9ance de cin\u00e9ma, un restaurant, une exposition\u2026 La comparaison va \u00e9videmment se faire sur le sujet trait\u00e9, l\u2019exp\u00e9rience potentielle, l\u2019humeur et\u2026 le prix ! 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