{"id":12591,"date":"2019-07-08T18:25:01","date_gmt":"2019-07-08T16:25:01","guid":{"rendered":"https:\/\/www.compotedeprod.com\/?p=12591"},"modified":"2022-12-20T17:05:47","modified_gmt":"2022-12-20T16:05:47","slug":"quatre-astuces-pour-reussir-sa-communication-au-festival-off-davignon","status":"publish","type":"post","link":"https:\/\/www.compotedeprod.com\/?p=12591","title":{"rendered":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&rsquo;Avignon"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>Le <a href=\"https:\/\/www.avignonleoff.com\/\">Festival OFF d\u2019Avignon<\/a> attire chaque ann\u00e9e de plus en plus de spectacles. Pr\u00e8s de 1600 seront jou\u00e9s en 2019! Alors pour faire venir le public dans votre salle, il va falloir se distinguer des autres. Pour faire la diff\u00e9rence, travailler sa communication est essentiel. Voici quatre conseils simples pour parler de votre cr\u00e9ation dans la ville d&rsquo;Avignon, dans toute la France et sur le web.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h3>\u00a01 &#8211; Ciblez correctement votre public<\/h3>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Tout d\u2019abord, inutile de se voiler la face: tout le public d\u2019Avignon ne sera pas int\u00e9ress\u00e9 par votre spectacle. Le public d&rsquo;habitu\u00e9s du th\u00e9\u00e2tre n\u2019est pas le m\u00eame qu\u2019une famille qui vient juste voir un seul spectacle parce qu\u2019elle est en vacances en Provence. Il faut bien r\u00e9fl\u00e9chir \u00e0 quel type de public est susceptible de venir voir votre spectacle.<\/p>\n<p>Ensuite, il faut r\u00e9fl\u00e9chir au parcours que ce public empruntera dans une journ\u00e9e \u00e0 Avignon voire dans son s\u00e9jour. Va-t-il plut\u00f4t dormir dans un h\u00f4tel du centre ou dans un camping \u00e0 20km? Va-t-il plut\u00f4t manger un sandwich sur le pouce le midi ou se pr\u00e9lasser sur une terrasse? C\u2019est l\u00e0 que vous saurez o\u00f9 concentrer votre \u00e9nergie.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3>2 &#8211; N&rsquo;oubliez pas le catalogue, l&rsquo;affiche et les flyers<\/h3>\n<\/div><div class=\"fusion-text fusion-text-5\"><ul>\n<li>Le Catalogue du OFF est un incontournable. V\u00e9ritable bible des festivalier, il regroupe l\u2019ensemble des spectacles. Vous aurez le droit \u00e0 une colonne de 4*30cm dans le cadre de votre inscription qui est quasi obligatoire car sinon vous ne figurez pas sur le catalogue. Il vous en co\u00fbtera 313\u20ac TTC (en 2019). A savoir qu\u2019il faut envoyer les \u00e9l\u00e9ments environ deux mois avant le d\u00e9but du festival, il faut donc bien l\u2019anticiper.<\/li>\n<\/ul>\n<div id=\"attachment_12600\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-12600\" class=\"size-400 wp-image-12600\" src=\"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-400x800.jpg\" alt=\"L'installation des affiches au Festival OFF d'Avignon\" width=\"400\" height=\"800\" srcset=\"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-150x300.jpg 150w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-200x400.jpg 200w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-400x800.jpg 400w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-512x1024.jpg 512w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-600x1200.jpg 600w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e-768x1536.jpg 768w, https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/b206d42d-c1d1-4367-88c3-621ba2f1ae7e.jpg 800w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-12600\" class=\"wp-caption-text\">L&rsquo;installation des affiches au Festival OFF d&rsquo;Avignon<\/p><\/div>\n<ul>\n<li>Les affiches ! L\u2019affichage est une tradition du festival, avec l\u2019\u00e9merveillement de voir des dizaines de milliers d\u2019affiches recouvrir l\u2019ensemble de la ville pendant un mois. 2 jours avant le premier jour du festival, l\u2019ensemble des compagnies sont autoris\u00e9es \u00e0 afficher (presque) dans toute la ville. C\u2019est un moment symbolique qui lance vraiment le festival. C\u2019est important d\u2019y participer, car votre visuel sera ainsi dans toute la ville. Par contre chaque place sera ch\u00e8re ! Pensez \u00e0 une affiche qui se verra bien au milieu des autres, de part sa couleur, ou m\u00eame sa forme? Pr\u00e9voir entre 150 et 500 affiches cartonn\u00e9es pour le festival en fonction de la force de frappe de votre \u00e9quipe. Un conseil: faire appara\u00eetre l\u2019horaire en gros car cela facilitera la planification de journ\u00e9e du festivalier.<\/li>\n<li>Les flyers. Vous allez en distribuer des dizaines et des centaines chaque jour. Ils doivent comporter une description du spectacle, les tarifs (plein et r\u00e9duit), la page du catalogue dans laquelle vous figurez, \u00e9ventuellement des photos car cela permettra au spectateur de se projeter.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-6\"><h3>3 &#8211; Soyez pr\u00e9sents sur les r\u00e9seaux sociaux<\/h3>\n<\/div><div class=\"fusion-text fusion-text-7\"><p>La communication digitale est quasiment une \u00e9tape obligatoire pour mener une campagne de communication pertinente. Avec l\u2019omnipr\u00e9sence des r\u00e9seaux sociaux, il ne faut pas passer \u00e0 c\u00f4t\u00e9 de <a href=\"https:\/\/www.facebook.com\/cigalesansfourmi\/\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/lacigalesanslafourmi\/\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/CompoteDeProd\">Twitter<\/a> \u00e9ventuellement. Si vous avez\u00a0 d\u00e9j\u00e0 <a href=\"https:\/\/www.compotedeprod.com\/\">un site internet<\/a> pour votre compagnie ou votre soci\u00e9t\u00e9 de production, vous pourrez vous appuyer dessus pour augmenter votre visibilit\u00e9. Si vous n&rsquo;en avez pas, c&rsquo;est peut-\u00eatre le moment de s&rsquo;y mettre. Des solutions gratuites basiques existent.<\/p>\n<p>https:\/\/www.instagram.com\/p\/BzTY56VF71l\/?utm_source=ig_web_copy_link<\/p>\n<p>Travailler sa pr\u00e9sence digitale peut \u00eatre r\u00e9ellement chronophage mais cela vous permettra de toucher une audience large pour des frais raisonnables. Essayez de raconter une histoire autour de votre spectacle, de cr\u00e9er quelque chose qui donnera envie au public de vous suivre sur la dur\u00e9e.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><h3>4 &#8211; Pensez aux goodies<\/h3>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>En bonus, essayez de trouver les petites id\u00e9es sympa qui vont marquer le public qui est ultra-sollicit\u00e9 chaque jour.<\/p>\n<p>Quelques exemples:<\/p>\n<ul>\n<li>Vous faites un spectacle pour des potes en vacances, une com\u00e9die? Faites quelques centaines de paires de lunettes de soleil que vous offrirez \u00e0 la sortie aux spectateurs les plus motiv\u00e9s. Une couleur bien flashy et ils parleront de votre spectacle pendant tout le festival.<\/li>\n<li>Vous avez un public tr\u00e8s familial? Allez \u00e0 sa rencontre dans les campings et les villages vacances autour d\u2019Avignon pour d\u00e9poser affiches et flyers avant le d\u00e9but du festival.<\/li>\n<li>Vous avez un public de th\u00e9\u00e2tre plus classique, un peu plus \u00e2g\u00e9? Pourquoi ne pas pr\u00e9voir des \u00e9ventails \u00e0 l\u2019effigie de votre spectacle?<\/li>\n<\/ul>\n<p>Vous seriez surpris de voir \u00e0 quel point le public adore les goodies \ud83d\ude09<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>En r\u00e9sum\u00e9, pour un plan de communication \u00abbasique\u00bb, pr\u00e9voyez des affiches + des flyers + un encart sur le catalogue + au moins un compte sur un r\u00e9seau social. Pour commencer \u00e0 avoir un impact, comptez entre 1000 et 1500\u20ac , hors frais de graphiste.<\/p>\n<p>Enfin, la meilleure publicit\u00e9 \u00e0 Avignon sera le bouche \u00e0 oreille. C\u2019est plus vrai que dans n\u2019importe quel autre endroit ! Alors sortez voir votre public \u00e0 la fin du spectacle, avec le sourire et de la bienveillance, \u00e9changez avec eux sur le spectacle et ils ne seront que plus enclins \u00e0 en parler autour d\u2019eux.<\/p>\n<p>Vous \u00eates pr\u00eats? Bonne chance et bon festival!<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":12595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[116,1,159],"tags":[40,45,41,43],"class_list":["post-12591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival-off-davignon","category-general","category-production-executive","tag-avignon","tag-comedie-musicale","tag-festival","tag-theatre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&#039;Avignon<\/title>\n<meta name=\"description\" content=\"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d&#039;Avignon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compotedeprod.com\/?p=12591\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&#039;Avignon\" \/>\n<meta property=\"og:description\" content=\"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d&#039;Avignon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.compotedeprod.com\/?p=12591\" \/>\n<meta property=\"og:site_name\" content=\"Compote de Prod\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Compote2Prod\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T16:25:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T16:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CompoteDeProd\" \/>\n<meta name=\"twitter:site\" content=\"@CompoteDeProd\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#\\\/schema\\\/person\\\/3be9b99cc7ba103cc329c4cf7e6c909f\"},\"headline\":\"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&rsquo;Avignon\",\"datePublished\":\"2019-07-08T16:25:01+00:00\",\"dateModified\":\"2022-12-20T16:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591\"},\"wordCount\":1354,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg\",\"keywords\":[\"avignon\",\"com\u00e9die musicale\",\"festival\",\"theatre\"],\"articleSection\":[\"Festival OFF d'Avignon\",\"G\u00e9n\u00e9ral\",\"Production ex\u00e9cutive\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591\",\"url\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591\",\"name\":\"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d'Avignon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg\",\"datePublished\":\"2019-07-08T16:25:01+00:00\",\"dateModified\":\"2022-12-20T16:05:47+00:00\",\"description\":\"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d'Avignon.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#primaryimage\",\"url\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg\",\"contentUrl\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"Communication au Festival OFF d'Avignon: le placement des affiches dans les rues d'Avignon est un moment important\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/?p=12591#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.compotedeprod.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&rsquo;Avignon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#website\",\"url\":\"https:\\\/\\\/www.compotedeprod.com\\\/\",\"name\":\"Compote de Prod\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.compotedeprod.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#organization\",\"name\":\"Compote de Prod\",\"url\":\"https:\\\/\\\/www.compotedeprod.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_CDP_noir.png\",\"contentUrl\":\"https:\\\/\\\/www.compotedeprod.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_CDP_noir.png\",\"width\":950,\"height\":508,\"caption\":\"Compote de Prod\"},\"image\":{\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Compote2Prod\\\/\",\"https:\\\/\\\/x.com\\\/CompoteDeProd\",\"https:\\\/\\\/www.instagram.com\\\/compotedeprod\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/compote-de-prod\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCMjN2mNvFje6pDUwvsp4K7Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.compotedeprod.com\\\/#\\\/schema\\\/person\\\/3be9b99cc7ba103cc329c4cf7e6c909f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d'Avignon","description":"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d'Avignon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.compotedeprod.com\/?p=12591","og_locale":"fr_FR","og_type":"article","og_title":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d'Avignon","og_description":"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d'Avignon.","og_url":"https:\/\/www.compotedeprod.com\/?p=12591","og_site_name":"Compote de Prod","article_publisher":"https:\/\/www.facebook.com\/Compote2Prod\/","article_published_time":"2019-07-08T16:25:01+00:00","article_modified_time":"2022-12-20T16:05:47+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@CompoteDeProd","twitter_site":"@CompoteDeProd","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.compotedeprod.com\/?p=12591#article","isPartOf":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591"},"author":{"name":"admin","@id":"https:\/\/www.compotedeprod.com\/#\/schema\/person\/3be9b99cc7ba103cc329c4cf7e6c909f"},"headline":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&rsquo;Avignon","datePublished":"2019-07-08T16:25:01+00:00","dateModified":"2022-12-20T16:05:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591"},"wordCount":1354,"commentCount":0,"publisher":{"@id":"https:\/\/www.compotedeprod.com\/#organization"},"image":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591#primaryimage"},"thumbnailUrl":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg","keywords":["avignon","com\u00e9die musicale","festival","theatre"],"articleSection":["Festival OFF d'Avignon","G\u00e9n\u00e9ral","Production ex\u00e9cutive"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.compotedeprod.com\/?p=12591#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.compotedeprod.com\/?p=12591","url":"https:\/\/www.compotedeprod.com\/?p=12591","name":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d'Avignon","isPartOf":{"@id":"https:\/\/www.compotedeprod.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591#primaryimage"},"image":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591#primaryimage"},"thumbnailUrl":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg","datePublished":"2019-07-08T16:25:01+00:00","dateModified":"2022-12-20T16:05:47+00:00","description":"Cible, affiches, catalogue, r\u00e9seaux sociaux... Nos conseils pour bien communiquer au Festival OFF d'Avignon.","breadcrumb":{"@id":"https:\/\/www.compotedeprod.com\/?p=12591#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.compotedeprod.com\/?p=12591"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.compotedeprod.com\/?p=12591#primaryimage","url":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg","contentUrl":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/07\/d48d9a14-a6d1-4a6f-9a3a-fbadf9bbca7a.jpg","width":1600,"height":1200,"caption":"Communication au Festival OFF d'Avignon: le placement des affiches dans les rues d'Avignon est un moment important"},{"@type":"BreadcrumbList","@id":"https:\/\/www.compotedeprod.com\/?p=12591#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.compotedeprod.com\/"},{"@type":"ListItem","position":2,"name":"Quatre astuces pour r\u00e9ussir sa communication au Festival OFF d&rsquo;Avignon"}]},{"@type":"WebSite","@id":"https:\/\/www.compotedeprod.com\/#website","url":"https:\/\/www.compotedeprod.com\/","name":"Compote de Prod","description":"","publisher":{"@id":"https:\/\/www.compotedeprod.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.compotedeprod.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.compotedeprod.com\/#organization","name":"Compote de Prod","url":"https:\/\/www.compotedeprod.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.compotedeprod.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/05\/logo_CDP_noir.png","contentUrl":"https:\/\/www.compotedeprod.com\/wp-content\/uploads\/2019\/05\/logo_CDP_noir.png","width":950,"height":508,"caption":"Compote de Prod"},"image":{"@id":"https:\/\/www.compotedeprod.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Compote2Prod\/","https:\/\/x.com\/CompoteDeProd","https:\/\/www.instagram.com\/compotedeprod","https:\/\/www.linkedin.com\/company\/compote-de-prod\/","https:\/\/www.youtube.com\/channel\/UCMjN2mNvFje6pDUwvsp4K7Q"]},{"@type":"Person","@id":"https:\/\/www.compotedeprod.com\/#\/schema\/person\/3be9b99cc7ba103cc329c4cf7e6c909f","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb1a4757f83b74e5a87c1554c8689bab12d09674f9e15db366c3636ab452004c?s=96&d=mm&r=g","caption":"admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/posts\/12591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12591"}],"version-history":[{"count":14,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/posts\/12591\/revisions"}],"predecessor-version":[{"id":12625,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/posts\/12591\/revisions\/12625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=\/wp\/v2\/media\/12595"}],"wp:attachment":[{"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.compotedeprod.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}